WHY SWAY?
WE VALUE YOU AND WANT YOU TO SUCCEED.
OUR
MISSION
We want to empower YOU, the business owner, by helping you better understand your core beliefs and impact you have, while helping you navigate the many misconceptions in marketing your brand. In an ever-increasing digital world, we work to help you become more visible, so that you can focus on running your business, rest assured your various marketing needs are being handled efficiently and with care.
OUR
METHOD
LEARN
We take the time to learn about your business and why it's important to you. Our desire to get to know you and your passion for your business is what sets us apart from our competitors.
BRAINSTORM
We discuss ways to increase your online presence, find gaps in your current marketing plan, and together create a new plan that ensures measurable growth for your business.
IMPLEMENT
This is the part where Sway takes over and carries out the marketing plan designed together. We use tools to track your online presence, followers, and growth.
MEET
SWAY'S
FOUNDER
My name is Ashten Duncan
I am a marketing and communications strategist, storyteller, and founder of Sway Marketing, a Grand Rapids-based marketing company helping organizations turn their work, stories, and impact into communications that connect with the people they serve.
My experience spans social media management, content strategy, campaign development, writing, community storytelling, event marketing, and brand communications. Much of my work has centered on community development and place-based initiatives, where she has helped organizations translate complex projects and programs into accessible, engaging stories that reflect the people and neighborhoods behind them.
Through Sway Marketing, I have worked alongside nonprofits, small businesses, community organizations, and entrepreneurs to develop thoughtful communications strategies and create content that builds awareness, strengthens connection, and moves audiences to action.
At the heart of my work is a love for storytelling and a belief that good marketing is about more than visibility, it’s about understanding people, communicating with intention, and making sure meaningful work is seen, understood, and remembered.
